How to Find Your Niche and See If It’s Too Competitive
Yesterday I talked about how we can all play a part in reviving this economy by teaching others how to do something that they can use to bring home a paycheck. Not everyone is going to get in on the work from home wave. So you can be the one to cash in by helping them. We will always need people to do the everyday jobs to keep things going. So, how do you find your niche and find out whether or not it’s too competitive or not. This doesn’t necessarily have to be a profession, but I think that’s were the big money is due to our current economical situation. If you don’t want to go with your profession you can look into things that you are passionate about or something that you may be interested in such as a hobby, profession or skill that you have always wanted to pursue or that you are already good at. If you go with something you haven’t done before it’s going to be a little bit harder, because you’ll have to learn as well as do the things that it takes to make money which is work. Contrary to popular belief it does take a bit of work to be successful, but it’s much better than doing roofs. Hey, there’s a niche for you show someone how to do roofs and other things to do with construction if that’s what your good at. 
First what you need to do is get a pen and a notepad. Now after you have found these things sit down and write a list of the things you are passionate about and or do for a living. Here is an example of a list one might come up with. These are some of my hobbies and interests.
- Playing Darts
- Surfing
- Fishing
- Racing
Now that you have your items listed you’ll now want to go to the Google Keyword Tool. In the search box, put your niche word and click search
keyword. Here what you are looking for are the different keywords people are searching for and the competitiveness of this keyword. After you have done your search you’ll see a few columns of results. The first one you’ll want to look at is the advertiser competition column.
In this column you’ll see a rectangle filled with green. Some will be all green and some will be half filled with green. The more green you see means the harder it is going to be to compete in this niche. If you see a lot of keywords with a high per month search volume (which is in the next column) but not filled up totally with green, then you have found yourself a good niche to be in. If you do see a lot of the keywords filled with green, don’t give up yet. Sometimes you have to break your niche down to a micro niche.
For instance, say I wanted to go with the surfing niche, ( which I just checked out and it looks really good by the way) and it was way to competitive. Then I could refine my search to surfing accessories or maybe surfing music. That’s the other good thing about the Google keyword tool is your sub and micro niches will be right there in the search results usually. If not just refine your search. It just takes a little bit of research to find whats going on in the niche. You by all means do not want to skip this step and find out later after doing a ton of work that you went with the wrong thing.
One other thing you can do to see how much competition is out there is just do a normal Google search and see how many results you get for a search. Like, if you do a search for “Make Money” you’ll find that there is around
198,000,000 results for that keyword. That is a extremely large number and a niche your going to want to stay away from for the time being.
Another thing you can do when your brainstorming niches is just take a trip to your local grocery and look in the magazine section or go to Amazon.coms magazine resources and look around. Don’t just look at the main topic of the magazine, but look inside to see what’s being sold. This will give you a great idea of what people are buying in that niche.
Ezinearticles.com is also a great resource for seeing if your niche is going to be profitable. All you need to do is go to ezinearticles.com and in the search box type in the niche topic your interested in to see how many articles have been written in that area. If there are a good amount of articles written your in good shape. Some people might say that isn’t so because you want to have a niche were there is no competition. This just isn’t so, you want competition in a niche because it’s a sign that people are buying products in that niche.
Next you’ll want to pick a few of these articles and see if they are being viewed by people. To do this just click the article title and scroll down to the bottom. There you will see how many people have viewed the article. If there aren’t many views then you probably don’t want to select that niche. If there are a lot of views and quite a few articles written then it’s probably something that will be profitable.
You also want to make sure that there aren’t too many articles written about a subject. This will tell you that the niche is probably too competitive and it will be a hard nut to crack. Unless you are an absolute expert at the particular niche then you may have a chance or if your desire is there and you know you won’t get burnt out before you see results.
Like I said previously though if you are in a profession that people can learn and then go get a job doing, you have something really valuable. Especially if it’s something that they have schools for like bar tending or hair stylist. Even an trade or skill would be great, say mechanics or lawn mower maintenance. People can also use this kind of knowledge to save money at home by cutting there children’s hair or working on there car when there is a problem. Just let your creative juices flow and you’ll be on your way to being your own boss.
If you would like to submit some ideas you may have just put them in the comment area. If you would like a particular topic discussed here just let me know and I will post about it. If you have any questions about any of my posts or if I left something out just let me know and I will try my best to answer any and all questions.













