Pay Per Click Marketing. Search vs. Content
You wouldn’t think with just four lines of text that there would be any real strategy to using pay per click advertising as an affiliate. You would probably think you just need to make it catchy and eye catching and that’s pretty much all there is to it. This could not be further from the truth. There is a place where you want your ad to be eye catching, but where you put your eye catching ad is the secret. First you must know the two different places or networks you can put your ad and how to market it in that network. One of these networks people hardly use and are actually told by a lot of other affiliate marketers not to use one of these. By not using this one network your losing up to 60% of sales. So, I’ll start with that one first since I have mentioned it. This is called:
- Content Network: A lot of people in the affiliate marketing world will tell you to not even worry about this and to just turn it off. This is a major mistake being made. Your losing out on huge profits by ignoring this means of marketing. This is where you want to let your creative juices flow and make your ads as eye catching as possible. Why? Because this is when your ad is going to show up on blogs and websites that match your keyword. So, people that see your ad aren’t necessarily looking for something to by, but are interested in the same subject. This is where your ad doesn’t have to make sense and needs to stand out. Your ad is like the candy in the check out isle of a grocery store. It has to jump out and grab the customers attention. You can do this by adding special characters and catchy phrases which is something most people are doing in the search network and is a huge mistake. But in content it is exactly what you want to do. This is where you want to be shocking and off the wall, to pull the prospects eyeballs off of the blog post they are reading and to your ad. So if your not using content in your pay per click campaigns you really should start. One thing you need to do when using either search or content is turn the other one off, because they are two different animals. If you have a campaign set up for content turn off search.
- Search Network: This is where the majority of people are getting it wrong. This is where they are putting there crazy, off the wall ads and in exchange are getting a poor rating. This is because in the search network you want your ad to be 100% relevant to what it is your promoting. It’s really simple, you want to use the keyword that is used for what your promoting in every line and be straight to the point. No crazy characters or any of that, you just want to be strictly relevant. When you set up a campaign for search, remember to turn off content, because they are so different your ads for one will NOT work for the other.
This is just one example of how you can improve your ratings and CTR with pay per click. You have to remember content ads should be eye catching and off the wall, while search should be nothing but relevant. If you live by these simple rules you will see a huge difference in your pay per click results.
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