Posts Tagged ‘offline’
Marketing Your Blog Offline
If you have a blog you are probably looking for ways to market that blog. The first things that probably come to mind are how can you do this online. There are also a lot of ebooks and other blogs out there telling you exactly how to market your blog online. There is everything from article marketing to posting in forums. What a lot of people don’t think of is there is another way to market that not many people are even considering doing that you can take full advantage of right now.
You can market your blog offline too. There are some very simple yet, not talked about ways ( from what I’ve seen anyway) too market and advertise your blog offline and be very effective. So, what are some of these methods you may ask, well here they are:
- Conventions or Conferences: If you see any of these two things taking place in your area it would be a very smart thing for you to attend. When you get there you may find that your one of the few with promotion of your blog or product in mind. You could even have a shirt printed with your blog URL on it.
- Business Cards: This may seem like a no brainer, but how many people do you see doing this or talking about it for that matter? The great thing about business cards is you can virtually hand them out anywhere and to almost anybody. One thing you should keep in mind if your going to have some printed up is make sure they stand out and catch the eye. I have even seen business’s that have a board or a place specifically for people to post their business cards. Hell, throw them up in the air and let the wind catch them. ( Just kidding, don’t do this please.)
- Postcards: You could have some eye catching post cards printed up and either pay to have them mailed out or mail them out yourself. The good thing about post cards is they don’t have to be opened and people will more than likely just throw them over by their computer were it can grab their attention.
- Blogger Meet Ups: If there are any of these in your area I would take full advantage of showing up. Meeting up with other bloggers is a great way to make new connections and potential promoters for your blog.
- Stickers: This is another great way to advertise your website or blog. You can put one on your car or I just recently read about a guy who brought some stickers to a gathering he attended and the ended up everywhere, on people and in pictures.
- Offline Newsletters
- Flyer’s
- Newspaper Ads
- Yellow Pages
- Radio Advertising
- Brochures
- Classified Ads
Now I realize that these may cost anywhere from a little bit of money to a lot of money, but it may be something for you to think about in the future.
The best thing for you to do, especially if your new to making money online, is to just experiment with the least expensive of the ideas and put just a little money in to it to see if it’s going to stick. If it does then you can run with it and invest more money into it.
The main idea of this post is to get you to think outside of the box and not get stuck thinking that all your efforts have to be online. There is a whole market out there waiting for you to grab their attention in the offline world.
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